Nature of our Work

An organization’s reputation, profitability, and even its continued existence can depend on the degree to which its targeted “publics” support its goals and policies. Our public relations specialists—also referred to as communications specialists and media specialists, serve as advocates for businesses, nonprofit associations, universities, hospitals, and other organizations, to build and maintain positive relationships with the public. As managers recognize the importance of good public relations to the success of their organizations, they increasingly rely on public relations specialists for advice on the strategy and policy of such programs.

We handle organizational functions such as media, community, consumer, industry, and governmental relations; political campaigns; interest-group representation; conflict mediation; and employee and investor relations. We do more than “tell the organization’s story.” We understand the attitudes and concerns of community, consumer, employee, and public interest groups and establish and maintain cooperative relationships with them and with representatives from print and broadcast journalism.

Our public relations specialists draft press releases and contact people in the media who might print or broadcast your material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of our public relations specialists. Sometimes the subject is an organization and its policies toward its employees or its role in the community. Often the subject is a public issue, such as health, energy, or the environment, and what an organization does to advance that issue.

We also arrange and conduct programs to keep up contact between organization representatives and the public. For example, we set up speaking engagements and often prepare speeches for company officials. We represent employers at community projects; make film, slide, or other visual presentations at meetings and school assemblies; and plan conventions. In addition, we are responsible for preparing annual reports and writing proposals for various projects.

In addition, we can write, research, prepare materials, maintain contacts, and respond to inquiries. We can also handle advertising or sales promotion work to support marketing efforts.

Contact us today to find out more:

Jeff Dean
President
Phone: 949-689-0449